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Walter E. Washington Convention Center

Jun 14, 2015 2:30 PM - Jun 18, 2015 6:45 PM

801 Mount Vernon Place, NW, , Washington, DC 20001-3614 , USA

DIA 2015 51st Annual Meeting: Develop. Innovate. Advance.

Full conference and one-day registrants will have access to presentation PDFs through Friday, December 18, 2015 <A href="http://www.diaglobal.org/Flagship-Meetings/DIA-Annual-Meeting/Meeting-Program/ePac-Presentations-Access.aspx">Review Presentations </A>

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Teuteberg Innovation Theater: Expanding Patient Recruitment Globally With Social Media

Session Chair(s)

Splash Clinical, LLC

United States

Social media and online marketing is one of the least utilized, yet most cost effective ways to recruit patients for clinical trials. Online marketing a great tool in the US, but it can be very beneficial globally as well. In Europe, 70% of people are active Internet users, which presents a huge opportunity for recruiting worldwide. Digital media’s unique targeting can recruit up to 50% more study referrals at a more cost effective rate than traditional media.

Attend this presentation to learn how to utilize digital marketing to boost recruitment, while reviewing a case study.

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