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Walter E. Washington Convention Center

Jun 14, 2015 2:30 PM - Jun 18, 2015 6:45 PM

801 Mount Vernon Place, NW, , Washington, DC 20001-3614 , USA

DIA 2015 51st Annual Meeting: Develop. Innovate. Advance.

Full conference and one-day registrants will have access to presentation PDFs through Friday, December 18, 2015 <A href="http://www.diaglobal.org/Flagship-Meetings/DIA-Annual-Meeting/Meeting-Program/ePac-Presentations-Access.aspx">Review Presentations </A>

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How Pharmaceutical Companies Can Engage Responsibly with Patients Online

Session Chair(s)

Steven Immergut, MPH

Vice President and Head of Communications

Bayer HealthCare Pharmaceuticals, United States

Pharmaceutical companies can no longer afford to ignore online patient opinion leaders (POLs). Case studies will demonstrate how companies can successfully engage online with patients.

Learning Objective : Describe how patients want health care companies to engage with them online; Discuss best practices for how companies can responsibly interact online with patients; Explain a case study that illustrates how online detractors can be addressed.

Speaker(s)

Panelist

Dana Lewis

OpenAPS, United States

Founder, #DIYPS & #OpenAPS

Panelist

Bob Pearson

W2O Group, United States

President

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DIA 2015 51st Annual Meeting: Develop. Innovate. Advance.

How Pharmaceutical Companies Can Engage Responsibly with Patients Online

Session Chair(s)

Steven Immergut, MPH

Learning Objective : Describe how patients want health care companies to engage with them online; Discuss best practices for how companies can responsibly interact online with patients; Explain a case study that illustrates how online detractors can be addressed.

Speaker(s)

Panelist

Panelist

Ways to register

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