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Engaging Patients and Health Care Professionals Through Social Media and Big Data Systems
Session Chair(s)
Poonam Bordoloi, PharmD
Executive Director, Head of Global Medical Affairs Capabilities
Organon & Co., United States
The increase of internet-driven technologies has revolutionized medical communications and engagement of patients and health care professionals. This symposium will discuss how FDA is leveraging social media tools to reach audiences that are both diverse and segmented, providing greater opportunities to access information on FDA-regulated medical products. It will explore barriers to adoption of social media by medical information (MI) teams, and provide examples of how MI teams can provide value by embracing social media as a channel for communication and education. Lastly, we will explore and interpret interactive data visualizations demonstrating how health care professionals have adapted to new and emerging channels and how their networks of influence can be used to gain deep insight about unmet medical information needs.
Learning Objective : Describe how the tools the FDA uses to communicate with demographic subgroups and media can be used to disseminate information about medical products; Recognize how medical information teams can leverage social media; Adapt medical information and communication strategies to respond to the impact of social media amongst health care professional communities; Identify how to interpret and use a social network analysis (SNA) diagram.
Speaker(s)
FDASIA Section 1138: Meeting the Challenges and Opportunities in Outreach and Communication – Social Media Landscape
Ginneh Stowe, MS
FDA, United States
Health Scientist
Are Medical Information Teams Using Social Media to Engage Health Care Professionals and Patients?
Ome Ogbru, PharmD
RxEconsult, United States
Founder
Using Big Data Systems to Understand Health Care Professional Conversations in Public Social Media
Paul Grant
Australian Digital Health Agency, Australia
Director Communications, My Health Record
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